Draft from source material
Bring product facts and reference material into a draft. AI tools can help adapt the post while people check its claims.
All projects
Social OS
Plan and publish social posts
An internal tool for drafting, reviewing, scheduling, publishing, and measuring social posts.
Social OS keeps source material, drafts and review steps together. Team members can check copy and creative before publication.
Internal studio tool · WebHow we built it.
Social OS separates the content someone creates from the accounts it may eventually reach. Each item carries its own destination choices and review state.
Profiles keep different voices distinct
A workspace can contain products, creators, companies or topics with different audiences, goals, references and factual policies. A connected account is an available destination, not an instruction to post everything there. AI adaptation is limited to the destinations selected for a particular content item.
Keep content truth with the work
The repository-backed content kit holds finished designed material, approved claims, review decisions and publication records. MongoDB holds the application workspace, drafts, jobs, schedules and connected accounts. This division keeps durable creative and approval evidence alongside the execution records needed to prepare, retry and measure a post.
Approval is part of the workflow
AI can help with concepts, copy, captions and platform variants, but it cannot approve or publish its own work. Official publishing is implemented for Instagram Reels and YouTube; other platforms use tracked planning and manual handoff. The product keeps the selected account and publishing outcome attached to the content.
Built with
- MongoDB
- Official Instagram APIs
- YouTube APIs